With an average of 20 years of experience, the principals of Applied Market Development have worked with, and continue to navigate, the same challenges that you face today. Our experience in developing and delivering sales and service solutions, whether online or direct (inside sales, call center) allows you to consider us to be an extension of your business.
With offices in Toronto (Ontario), Ashburn (Virginia) and Tampa (Florida), we are well positioned to serve the entire North American Market.
Our Principals:
Faisal Ahmed (email)
Faisal brings over 20 years of experience in Customer Management and Contact Center solutions. His expertise and continual successes have been gained based on working with over a dozen organizations, from mid-size to fortune 500, within Telecommunications, Finance, B2B and B2C Services, Marketing and Advertising. Having worked with several start-up, as well as established organizations, Faisal has a comprehensive understanding of customer management solutions that bridge the gap between key business opportunities/challenges and the tools needed to solve them.
Having been called the “Swiss Army Knife” of customer management, Faisal credits his successes, and the successes of his clients, in being able to effectively blend continuous development in process and technology with business fundamentals and the power of human creativity.
Rajeev Ratra (email)
Rajeev has over 20 years of experience in the IT industry as an entrepreneur, senior consultant, project manager, project leader, systems analyst and developer. He spent over 12 years on Wall Street in New York City where he handled and managed technology projects at financial organizations such as Chemical Bank, Chase Manhattan Bank, JP Morgan and Company, Bankers Trust Company, Deutsche Bank, US Trust Company and TIAA-CREF. He has also worked at Fortune 250 companies such as Nortel Networks and Sears Roebuck and Company. In addition to being a founder of AMD, Rajeev continues to serve as CEO of Arnima Design, based in Tampa (Florida), Toronto (Canada) and New Delhi (India). Under his leadership, Arnima Design has executed hundreds of web presence, technology and internet marketing projects from concept to implementation. Rajeev brings his depth and width of expertise to Applied Market Development.
Steve Fraser (email)
Steve has over 20 years of experience in the direct marketing industry as a call center specialist. His past experiences with Optima Direct, a division of Rapp (formerly Rapp Collins Worldwide), where he initiated the entire training department and subsequently became the VP of Quality, and eventually the VP of Operations, has allowed him to effectively develop and deliver call centre programs for a number of blue chip clientele. He has extensive experience in managing business-to-business and business-to-consumer programs in publishing, membership, internet technology, telecommunications, financial services and fundraising. One of the key contributors to Steve’s success has been his passion and deep understanding of human resources development, from customer-facing agents to support staff and management; from recruitment to training, coaching, performance management, continuous learning and quality assurance. For the last 10 years, Steve has developed and implemented highly effective and growth-driven direct marketing programs for his clients at The Marketing Management Group Inc. His achievements were recognized immediately, as The Marketing Management Group Inc. received the Service Provider Of the Year award by BMG Music Service for outstanding service, quality and dedication in 2001.
