Ensuring that your organization’s entire online presence, and not just your web site, is optimally developed to generate and sustain engaged customers, is a key to your success in promoting and supporting your products and services online. Developing a well equipped contact (or call) center, with the right mix of knowledgeable and customer centric personnel, efficient workflow and processes, and supporting technical tools, is critical in responding to your online (and offline) sales and marketing efforts.
Combined, the return on these investments ultimately benefits your customers, who expect information to drive their decision making process, excellence in sales and support as they engage your organization, and finally as your customer.
From developing the right mix of information, awareness generation and marketing programs online, to establishing operational excellence through a customer centric environment of people, process and technology within your contact center — we bring a set of expert services to continually enhance your customer management capabilities.
Even the best of go-to-market and retention strategies require tweaking from time to time. Changes to buyer behavior, competitive edge, advances in technology, economic climate…..all of these can, and does, impact the way a potential buyer reacts to your offerings and your brand. As a leader within your organization, it is imperative that you continue to monitor and adjust your customer management strategies, while maintaining the fundamental anchors of organizational success.
Our Applied Market Development services are geared to bring you an additional set of expertise, based on industry knowledge, current research and key metrics, in order to augment your decision-making process and creating implementable outcomes.
- Customer acquisition and retention planning – from strategy to pilot campaigns, and final roll-out
- Knowledgebase development – from Initial list acquisition to CRM-based customer data management, distribution and collaboration tools and processes
Equipped with the strategic tools, we go beyond the consultative phases, to work as an extension of your team — to test, implement, evaluate and optimize all initiatives. We will ensure that our joint efforts are applied.