Unless your organization is an online-only company, your web presence is an extension of your other channels (contact center, retail, field). Therefore, similar to your other channels, your web presence, along with being informative, needs to have the ability to generate awareness, deliver a set of appropriate messages regarding your products, services and promotions, represent your brand, and engage the potential customers throughout their visits. Whether they are a loyal customer, who is looking for customer service, a brand new visitor who is comparing your offerings with those of your competitors, or someone who is just searching for a product/service you offer, and are not aware of you, your online presence must address all of these scenarios, and be engaging. A strategically planned, implemented and maintained web marketing strategy, supported by web analytics, will increase your chances of being seen, heard and paid attention to in a noisy landscape.
That’s the beginning. The proof of the effectiveness of your overall marketing, sales and service efforts are defined by your customers’ behavior and reactions —from becoming a prospect to what they are saying about your organization in an increasingly connected and social environment.
Our expertise will allow you to create a comprehensive strategy-to-implementation outcome, that is adaptable to a changing marketplace. To that end, our services address the following key areas:
- Search Engine Optimization
- Paid Search Engine Advertising
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
Please visit http://www.arnima.com/Internet-Marketing.aspx to get more details about our web marketing services.